Berrianne
ON BERRIES' taste curator, Berrianne,
is a sophisticated Korean-French character.
Her marketing strategy, based on the philosophy "Perfection lives where precision meets poetry," aims to curate unique culinary experiences, effectively conveying the brand's global value and distinctiveness.
Berrianne
ON BERRIES' taste curator, Berrianne,
is a sophisticated Korean-French character.
Her marketing strategy, based on the philosophy "Perfection lives where precision meets poetry," aims to curate unique culinary experiences, effectively conveying the brand's global value and distinctiveness.
On Your Table, On Your Plate,
Turn On the Sweetness
With Perfect ON BERRIES.
Character Brand Book
Taste Curator
Sophisticated curator
crafting unique experiences.
Berrianne is the sophisticated Korean-French taste curator for ON BERRIES, embodying a philosophy where precision meets poetry.She crafts unique culinary experiences with a refined and bilingual persona.
Global Identity
Korea's heritage,
French philosophy,
NYC delivery blend.
ON BERRIES boasts a rich heritage, seamlessly blending Korea's agricultural excellence with French sensory philosophy and NYC's curated delivery.
This fusion establishes its global value and distinctiveness, creating a truly memorable brand.
Brand Narrative
Global experience,
"beyond the plate"
chic SNS copy.
The brand's narrative positions ON BERRIES as a global experience, emphasizing that "It’s our palate beyond the plate." Its SNS copywriting, with chic, witty, and poetic tones, aims to leave a lasting impression on consumers.
Global Brand Strategy
Berrianne aims to curate unique culinary experiences effectively conveying the brand's global value and distinctiveness.
ON BERRIES
ON BERRIES' taste curator, Berrianne, curates unique culinary experiences and develops diverse products, aiming to make the brand's strawberry identity more approachable and enhance its global appeal.
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