Berry, Ruby
and Rosie
Characters are more than just cute icons; they are the heart of our brand, bringing our stories to life and creating a real connection with you.
Meet our three chic ON BERRIES friends living their best lives in New York City. Whether they are pursuing fashion, baking, or art, they share a single goal: to make life even sweeter through their shared love for our premium strawberries.
Berry, Ruby and Rosie
Characters are more than just cute icons; they are the heart of our brand, bringing our stories to life and creating a real connection with you.
Meet our three chic ON BERRIES friends living their best lives in New York City. Whether they are pursuing fashion, baking, or art, they share a single goal: to make life even sweeter through their shared love for our premium strawberries.
On Your Table, On Your Plate,
Turn On the Sweetness
With Perfect ON BERRIES.
ON BERRIES Characters
Berry
A chic baker serving
sweetness in every bite.
Berry is the effortlessly chic baker recognizable by her signature strawberry-contoured pink puffer jacket.
While maintaining a cool persona, she is the heart of the home who nurtures friends with professional culinary creations. Her exceptional strawberry desserts are a household highlight, proving her talent is as sweet as her iconic style.
Ruby
Exploring the city with art,
style, and sweetness.
Ruby is the energetic member of the trio, featuring a unique hairstyle that resembles strawberries dangling from a stem.
As a self-proclaimed artist, she discovers the city’s best hidden gems while keeping roommates entertained with her bubbly personality. She possesses a remarkable camera presence, switching from a playful jokester to a high-fashion model in a single heartbeat.
Rosie
Designing a sweeter life,
one pink outfit at a time.
Rosie is the sophisticated fashion designer who brings a sense of maturity and calm to the group with her sharp, black-toned aesthetic.
As the visionary behind their signature style, she established the core philosophy that every outfit must involve a touch of pink. Although a steady foil to her whimsical friends, her dedication to "dressing life in pink" ensures their world remains stylish.
Character’s Raison D’être
At ON BERRIES, our characters aren't just symbols—they’re the heartbeat of everything we do, turning brand recognition into a shared emotion. By embodying our core values and building lasting emotional bonds, these characters transform every interaction into a meaningful connection that inspires loyalty and brings a touch of sweetness to your day.
ON BERRIES
ON BERRIES makes our brand easy to love by putting our characters on everyday items like bags and clothes. These colorful goods aren't just pretty to look at—they help us build a real connection with people in a busy world.
Latest Reels Animation
Sweeter than flowers, perfect for your Valentine. Strawberries speak the language of love. Celebrate your story today, because love should always be this sweet.
New year, same sweetness. Welcoming 2026 with loved ones and the perfect 온·ON BERRIES vibe. Here’s to a year as sweet as this!
The perfect year-end recipe: cozy vibes, loved ones, and 온·ON BERRIES. Ready to carry this sweetness into 2026!
Celebrating Christmas the Berrianne way! Thought we were all set, but Mr. Snowman just surprised us with a special delivery of ON BERRIES!
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